{"id":1521,"date":"2016-05-26T15:45:20","date_gmt":"2016-05-26T15:45:20","guid":{"rendered":"http:\/\/www.ambitassessor.com\/blog\/?p=1521"},"modified":"2017-06-17T13:03:30","modified_gmt":"2017-06-17T13:03:30","slug":"millennials-una-transformacion-social","status":"publish","type":"post","link":"https:\/\/mgiambit.com\/blog\/millennials-una-transformacion-social\/","title":{"rendered":"Millennials, una transformaci\u00f3n social"},"content":{"rendered":"

\"ambitassessor<\/a>\u00bfC\u00f3mo afecta este cambio tu empresa?<\/i><\/b><\/p>\n

Los Millennials son las personas que vivieron infancia y adolescencia en el ciclo econ\u00f3mico m\u00e1s largo del capitalismo, ahora tienen entre 20 y 35 a\u00f1os y empiezan a formar familias y a acceder a cargos directivos en las empresas.<\/p>\n

Dicen de los Millennials que pueden presumir de infancia y adolescencia c\u00f3moda y feliz, se caracterizan por combinar perfectamente el entorno real y el virtual, no pueden vivir sin la tecnolog\u00eda y mantienen un fuerte compromiso por el progreso individual y social. Los cient\u00edficos sociales afirman que son \u201cun grupo social que marcar\u00e1 el futuro\u201d.<\/p>\n

Con los Millennials llegan unos nuevos consumidores, nuestros clientes, y se caracterizan por:<\/p>\n

– Son nativos digitales, la tecnolog\u00eda es una prolongaci\u00f3n de su propio cuerpo. Un ejemplo, ven la TV por internet, es decir, pronto no existir\u00e1 el \u201cprime time\u201d y cambiar\u00e1 la forma de publicitarse en ese medio.<\/p>\n

– Son multipantalla y multidispositivo, y tambi\u00e9n multitarea, as\u00ed que si queremos llegar a ellos tendremos que integrar todos los canales en nuestra estrategia de comunicaci\u00f3n.<\/p>\n

– Son adictos al Smartphone, el 45% manifiesta no poder vivir un d\u00eda sin el m\u00f3vil, y es en ese dispositivo donde empiezan a buscar lo que necesitan. Las app son imprescindibles.<\/p>\n

– Son sociales: consultan, comparten y comentan en redes sociales.<\/p>\n

– Son cr\u00edticos y exigentes, valoran la experiencia de otros consumidores y aportan la suya, as\u00ed que las experiencias negativas afectar\u00e1n seriamente al consumo de nuestros servicios.<\/p>\n

– Exigen personalizaci\u00f3n y nuevos valores, quieren que la empresa ofrezca servicios adecuados a sus necesidades y valoran muy positivamente los compromisos de las organizaciones con la sociedad, la transparencia y la sostenibilidad. Adem\u00e1s prefieren compartir a poseer.<\/p>\n

Y estos cambios afectan seriamente a las empresas, deber\u00edamos trabajar cuanto antes en estas tres ideas:<\/p>\n

– Revisar nuestra estrategia de comunicaci\u00f3n con el cliente, abri\u00e9ndola a los nuevos canales y a las redes sociales.<\/p>\n

– \u00a0Repensar nuestro producto o servicio, sobre la base de dar m\u00e1s valor al uso que a la propiedad, facilitar la movilidad y crear experiencias en los consumidores.<\/p>\n

– \u00a0Debemos adquirir compromisos reales con la sociedad, la sostenibilidad y la transparencia.<\/p>\n

\"linkedin\"<\/a> \"twittertop\"<\/a>\u00a0Pau Riera<\/b>
\nDirector General. \u00c0rea Financera<\/b><\/em><\/p>\n

\"linkedin\"<\/a>\u00a0\"twittertop\"<\/a>\u00a0\u00c0mbit Assesor<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfC\u00f3mo afecta este cambio tu empresa? Los Millennials son las personas que vivieron infancia y adolescencia en el ciclo econ\u00f3mico m\u00e1s largo del capitalismo, ahora tienen entre 20 y 35 a\u00f1os y empiezan a formar familias y a acceder a cargos directivos en las empresas. Dicen de los Millennials que pueden presumir de infancia y […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1,3,2],"tags":[],"class_list":["post-1521","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","category-boletin","category-destacado"],"yoast_head":"\nMillennials, una transformaci\u00f3n social - Ambit Assessor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mgiambit.com\/blog\/millennials-una-transformacion-social\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennials, una transformaci\u00f3n social - Ambit Assessor\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo afecta este cambio tu empresa? Los Millennials son las personas que vivieron infancia y adolescencia en el ciclo econ\u00f3mico m\u00e1s largo del capitalismo, ahora tienen entre 20 y 35 a\u00f1os y empiezan a formar familias y a acceder a cargos directivos en las empresas. 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