{"id":370,"date":"2014-02-28T13:02:37","date_gmt":"2014-02-28T13:02:37","guid":{"rendered":"http:\/\/ambitassessor.com\/blog\/?p=370"},"modified":"2014-02-28T13:05:11","modified_gmt":"2014-02-28T13:05:11","slug":"control-de-gestion","status":"publish","type":"post","link":"https:\/\/mgiambit.com\/blog\/control-de-gestion\/","title":{"rendered":"Control de Gesti\u00f3n"},"content":{"rendered":"<p><a href=\"http:\/\/ambitassessor.com\/blog\/wp-content\/uploads\/Fotolia_6070572_M.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-387\" alt=\"Fotolia_6070572_M\" src=\"https:\/\/ambitassessor.com\/blog\/wp-content\/uploads\/Fotolia_6070572_M.jpg\" width=\"500\" height=\"333\" srcset=\"https:\/\/mgiambit.com\/blog\/wp-content\/uploads\/Fotolia_6070572_M.jpg 500w, https:\/\/mgiambit.com\/blog\/wp-content\/uploads\/Fotolia_6070572_M-300x199.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a>Debemos pensar que todas las empresas tienen sus l\u00edderes, que \u00e9stos tienen una visi\u00f3n o un sue\u00f1o que les mueve, y que les lleva a acciones que en muchas ocasiones est\u00e1n m\u00e1s all\u00e1 de lo racional. Esa visi\u00f3n se materializa finalmente en objetivos, y esos objetivos son la regla para medir el \u00e9xito de los l\u00edderes y sus equipos.<\/p>\n<p>La verdad es que todo lo que llevo escrito parece muy te\u00f3rico, pero no lo es en absoluto. Con excepci\u00f3n de los periodos en que las empresas est\u00e1n en crisis de liderazgo, es cierto que cualquier empresa, sea cual sea su tama\u00f1o, tiene su l\u00edder o l\u00edderes, desde el Empresario Individual al frente de una organizaci\u00f3n unipersonal hasta el CEO de una gran corporaci\u00f3n multinacional.<\/p>\n<p>Llevo bastantes a\u00f1os en el mundo de la asesor\u00eda, he vivido diferentes ciclos econ\u00f3micos y he conocido a muchas empresas y a muchos empresarios. He visto nacer, crecer, mudar y hasta morir empresas de todos los sectores y de todos los tama\u00f1os, y siempre he sabido identificar la visi\u00f3n de sus promotores, aun cuando en muchas ocasiones ni ellos mismo la hubieran expresado.<\/p>\n<p>Luego viene la definici\u00f3n o formulaci\u00f3n de los objetivos, la identificaci\u00f3n y asignaci\u00f3n de los recursos, la planificaci\u00f3n, la ejecuci\u00f3n\u2026 ,y el dise\u00f1o e implantaci\u00f3n de los sistemas de control, que pueden ser m\u00e1s o menos complejos. Toda una maquinaria en marcha para cumplir con un sue\u00f1o!<\/p>\n<p>Claro que ni todos los sue\u00f1os son posibles, ni tener una visi\u00f3n garantiza el \u00e9xito, ni dise\u00f1ar e implantar un buen sistema de control de gesti\u00f3n es suficiente para nada. De otro modo ser\u00eda muy f\u00e1cil. Un buen amigo empresario constantemente me recuerda que si el \u00e9xito dependiera de los modelos en Excel todos los matem\u00e1ticos ser\u00edan millonarios. Yo le contesto que es cierto, pero inmediatamente convenimos que sin duda no son suficientes, pero que son necesarios.<\/p>\n<p>Por sencilla me quedo con esta definici\u00f3n: <em>\u201cEl <strong>control de gesti\u00f3n<\/strong> es un proceso que sirve para guiar la gesti\u00f3n empresarial hacia los objetivos de la organizaci\u00f3n y un instrumento para evaluarla\u201d.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Debemos pensar que todas las empresas tienen sus l\u00edderes, que \u00e9stos tienen una visi\u00f3n o un sue\u00f1o que les mueve, y que les lleva a acciones que en muchas ocasiones est\u00e1n m\u00e1s all\u00e1 de lo racional. Esa visi\u00f3n se materializa finalmente en objetivos, y esos objetivos son la regla para medir el \u00e9xito de los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1,2],"tags":[],"class_list":["post-370","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","category-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Control de Gesti\u00f3n - Ambit Assessor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mgiambit.com\/blog\/control-de-gestion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Control de Gesti\u00f3n - Ambit Assessor\" \/>\n<meta property=\"og:description\" content=\"Debemos pensar que todas las empresas tienen sus l\u00edderes, que \u00e9stos tienen una visi\u00f3n o un sue\u00f1o que les mueve, y que les lleva a acciones que en muchas ocasiones est\u00e1n m\u00e1s all\u00e1 de lo racional. 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