Objectius
Promote the incorporation of new technologies that allow local business SMEs, individually or through associations of the sector, to respond to our new consumer habits that impact the digital transformation and sustainability of the establishment itself and its business model.
Beneficiaries and requirements
The recipients will be self-employed persons, petites and small commercial companies that own a retail trade establishment and associative commercial entities and sedentary and non-sedentary municipal market associations. The main activity of the business must correspond to some of the activities included in codes 45, 46 or 47 of the National Classification of Economic Activities 2009 (CNAE-2009).
They must have a minimum of an establishment in order to travel to Catalonia. The projects to be subsidized have been provided for a long time through specialized companies in the sector that can prove their experience.
Eligible actions
In the area of self-employed workers and SMEs, the following projects will be considered eligible for subsidies:
–Projects of new technologies focused on the majority of different areas of the online commercial strategy and communication, the business model and the purchasing experience. These projects, in particular, have to influence objectives such as: the coneixement and loyalty of the clientele, the promotion of omnichannel, the implementation of cyber security solutions, the development of mobile apps, or the contracting of technological consultancy, among others.
–Actions linked to the transformation of the sales point, which affects: the digitalization of trade management; the digital transformation of non-sedentary commerce; the application of new technologies at the point of sale, the acquisition of technological furniture and technological resources for the physical establishment; The adoption of solutions for interactivity or improved logistical efficiency, or systems for counting visitors or monitoring them in the different areas of the store.
–Actions linked to the sustainability of the circular economy, focused on: reducing the consumption of containers and packaging; The use of new technologies to reduce the costs and environmental impact of commercial distribution, especially in reference to the last kilometer, and the installation of digital systems of collection points, or guixetes, in the physical establishments in consolidated urban fabric.
In the area of business entities and associations, actions that impact on: the improvement of the attention and relationship and connection of consumers and the preservation of loyalty through the use of new technologies and advanced analytical techniques will be eligible for subsidies.
Quantia
It will be a single contribution per beneficiary in order to make up 80% of the eligible expenses, with a maximum of 75,000 euros and a minimum investment of 2,000 euros.
End: the 2022 call will be activated on November 21 and will remain open until December 21 of this year.
If you need our help to obtain more information or have any doubts in this regard, if you wish, please contact us through our email ambit@ambitassessor.com or visit our offices.
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